Saudi-born womenswear brand Leem has taken a significant step in its international expansion with the grand opening of its first permanent retail store at Westfield London on December 15, 2024. Spanning 1,100 square feet, this store marks an important moment in Leem’s journey as it looks to increase its global presence, with plans for further store openings and enhanced online growth in the future.
A Milestone in Global Growth
The opening follows the success of Leem’s debut at Selfridges in 2022, where it became the first Middle Eastern fashion brand to be sold on the iconic department store’s website. Additionally, the recent success of a pop-up store at Westfield London has further driven the brand’s demand and solidified its decision to open a permanent location.
“We are beyond excited to open our first permanent store at this renowned location,” said Miles Young, Managing Director of Leem. “This milestone is a crucial part of our expansion strategy in the UK and showcases our dedication to offering timeless, accessible fashion. The positive response from our customers has inspired us to create a shopping experience that truly represents the essence of our brand.”
A Stylish Shopping Experience
Leem’s new Westfield store invites fashion lovers to explore its stylish and affordable collections, tailored for the modern, fashion-conscious woman. Located on the ground floor, the store reflects the brand’s sleek, minimalist aesthetic, featuring a tonal color palette and elegant design elements. Floor-mounted fixtures and rose gold accents create a sophisticated and contemporary atmosphere, while ambient lighting enhances the overall shopping experience. Curated displays, bold campaign imagery, and inviting seating areas ensure that shoppers feel welcome and immersed in the Leem brand.
Expanding Retail Partnerships in the GCC and Europe
Looking ahead, Leem’s international presence continues to grow. The brand is expanding its retail partnerships in the GCC region and Europe, with collections soon available at Harvey Nichols Doha, Bloomingdale’s Kuwait, and luxury fashion retailer Burresi in Germany. Leem’s increasing presence in major retail outlets such as Ounass and Bloomingdale’s Dubai further solidifies its position as a key player in the global fashion scene.
Leem’s Commitment to Global Fashion
As Leem continues to push boundaries and expand globally, it reaffirms its commitment to being a trailblazer for Saudi fashion on the international stage. With its new Westfield store and expanding partnerships, the brand is well-positioned to solidify its place in the global fashion industry.
